INDIA’S MOST TRUSTED BRAND AWARD – 2017
Singer India has been recently selected and awarded with “INDIA’S MOST TRUSTED BRAND 2017” for sewing machine category at the award function held on March 10th, 2018 at Leela Hotel, Mumbai where India’s top 50 brands were honoured. It was attended by industry leaders from across business and service categories, media celebrities and many other eminent guests. On Singer India’s behalf, Sreejith Nair and Samir Vele attended the function and received the award and the certificate
INDIA’S MOST TRUSTED BRAND Award is a distinctive recognition for a brand recognized as leader in its industry category. Its evaluation process is based on a nationwide quantitative qualified consumer survey, expert analysis and attributes based qualitative brand research.
IBC InfoMedia (A Division of International Brand Consulting Corporation, USA), principal executor of the award, did this survey in collaboration with Media Research Group (MRG) which has a reputation of 15 years in data survey & market research and is a leading research agency specializing in strategic communication, advertising effectiveness, media and brand equity research.
Consumers across India in more than 20 cities were asked to vote for India’s Most Trusted Brands, via physical survey conducted by MRG.
Brands shortlisted based on the research not necessarily be selected based upon sales/turnover/profits of the brand. Selection could also be based on overall quality, features, after sales service, reputation & other such factors of the brand.
The INDIA’S MOST TRUSTED BRAND awards logo will be used on all brand promotion for the next one year, which provides adequate evidence to the customers regarding the highest accolade acclaimed by the brand and ultimately also provide competitive advantage in driving business in this competitive world.
2nd IPF INDUSTRIAL EXCELLENCE AWARD
At Bombay Stock Exchange International Conventional Hall, Mumbai
20th December 2017
Singer India has been awarded the prestigious “IPF Industrial Excellence Awards” at the Bombay Stock Exchange International Conventional Hall, Mumbai. Singer India was selected from 1000 other companies who were competing for the award.
The team at Singer is on a mission to create some of the finest products in sewing machine and home appliance category. Each product is designed to stand close to the core philosophy of the brand i.e. to add a new memory on each usage. Hence, users can Live the New! Every time they use a Singer product.